New Program Will Help Local Businesses go Digital in Response to COVID-19

Recovery Activation Program expands to Burlington

BURLINGTON, JULY 24 – COVID-19 has changed everything, requiring telecommuting, on-demand delivery and services, supply chain resiliency and virtual collaborations. Even as the province begins to reopen, the pandemic has heightened the urgency for businesses to digitize to survive.

To address this change, Toronto Region Board of Trade and World Trade Centre Toronto created the Recovery Activation Program, or RAP. RAP offers businesses the know-how, blueprint and partners to address the conditions that COVID-19 has created by implementing digital solutions to their front, middle and back-offices. It will not only equip them to come through COVID-19 intact, but to thrive.

With the support of a $7.7 million investment from the Government of Canada and Government of Ontario, RAP is now expanding to businesses of all sizes throughout the province, including Burlington. The Burlington Chamber of Commerce has been selected as an important partner to help ensure local businesses benefit from the customized services and mentorship that RAP offers.  The goal is to help participants develop an effective strategy to attack their unique barriers to connectivity and support their digital restructuring.

“The Burlington Chamber of Commerce is thrilled to offer this timely and important support for our membership and the Burlington business community. As we continue moving through the staged approach to reopening, this program will allow business to strengthen their digital presence and infrastructure to support their economic recovery in the long term,” said President & CEO Carla Y. Nell.

By enabling this partnership between the Burlington Chamber of Commerce and the Toronto Region Board of Trade, the governments’ investment in RAP will also help make sure at least half of RAP’s participants are based outside of Toronto.

“The Recovery Activation Program is a direct response to what we’re hearing from our members and the business community at large: digital tools and services are crucial to success, but challenging to implement,” said Jan De Silva, President and CEO of the Toronto Region Board of Trade. “The Burlington Chamber of Commerce’s involvement in this program will result in the digital transformation of businesses outside of Toronto who will now be in a position to shore up their current business offerings, create new businesses opportunities and explore new markets.”

With recruitment currently open, the first RAP cohort will run through July 2020. Interested businesses can apply here.

ABOUT THE TORONTO REGION BOARD OF TRADE 

The Toronto Region Board of Trade is one of the largest and most influential chambers of commerce in North America and is a catalyst for the region’s economic growth agenda. Backed by more than 13,500 members, we pursue policy change to drive the growth and competitiveness of the Toronto region and facilitate market opportunities with programs, partnerships and connections to help our members succeed – domestically and internationally. We want Toronto to be recognized as one of the most competitive and sought-after business regions in the world, and believe this reputation starts with our businesses. Learn more at bot.com and follow us at @TorontoRBOT.

To book an interview, please contact:

Rebecca Tsehay
Toronto Region Board of Trade
647-216-2686
RTsehay@bot.com

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